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      Under the guidance of enterprise in the management philosophy of right to carry out the logistics operation and management of an important step, is practical and feasible logistics management planning and strategy, and the formation of logistics management strategy and the specific situation of the enterprise itself and business characteristics are closely related. Therefore, in the research enterprise logistics management strategy, must be combined with the characteristics of enterprise management is analyzed, this article will be for this specific analysis logistics management enterprise of various types, and the corresponding strategy.

A, competitive enterprise strategy type

      Competitive enterprise strategy despite various forms, but, according to their common characteristics strategy can be divided into several types. Here, we in the scope of logistics services and functional integration to analyze strategic form of logistics enterprises. Logistics services mainly refers to the business area of breadth, conveying the diversity of institutions, storage distribution processing, etc. The attached service scope, etc.; Functional integration, on the other hand, refers to the function of enterprise provide logistics services required its own how many. Logistics service function in addition to the physical transmission function, including business, set match, with car, storage, distribution processing, information, strategy and other function.

     According to the above two standards to classify, the logistics enterprises can be classified into four types (see figure 1). Function of the first integration degree is high, wide scope of logistics service enterprises belong to the logistics industry pioneer, it is a comprehensive logistics enterprises, the company's business scope is national or global scale, thus also known as the super large logistics companies (Mega - carrier). Very large logistics companies because of globalization strategy can correspond to the owner enterprises, engaged in international logistics business, so, its service ability to make them.

    Functional integration degree is high, the logistics service narrow the scope of the enterprise, its characteristic is through the systematic function integration increases to give full play to the competitive advantage. Curtilage JiBian companies, professional logistics enterprises, for example, shipping companies, airlines, and so on belong to this type. This kind of enterprise focused on the specific logistics services. In the field of such services, enterprises have a high level and comprehensive logistics service function, therefore, in a specific market, is difficult to compete with other enterprises.

     Logistics service range, low functional integration of enterprises is the transport agents in the logistics market. Agent transport enterprises while using various transportation agencies provide a wide range of services, but actually does not have means of transportation, therefore, they are a kind of specific operation and management of logistics enterprises. Such companies due to no investment in transport means, thus the flexibility corresponds to the change of market environment. But, in conveying function under the condition of inadequate management, they tend to lack of logistics service reliability.

    Functional integration degree is low, logistics service range is relatively narrow corporate usually in local market as the object, in a particular market is engaged in the specific function of logistics activities, these enterprises also


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